Pod advertising Wikipedia. Apple has used a variety of advertising campaigns to promote its i. Pod portable digital media player. The campaigns include television commercials, print ads, posters in public places, and wrap advertising campaigns. These advertising techniques are unified by a distinctive, consistent style that differs from Apples other ads. Original adeditThe very first advert for the first i. Pod only compatible with Macs featured a man in his room grooving to his digital music collection on his Apple i. Book. He drags his music to his i. Pod, closes his laptop, and plugs in the ear phones. Daniel Says October 12th, 2010 at 331 pm. Legal, pessoal Depois vou conferir com mais tempo esse box Jonathan Says October 12th, 2010 at 424 pm. He hits play and the music increases its volume. He then dances and hops around the room, then puts on his jacket, sliding the i. Pod into the pocket. He dances to the door and leaves the room. 1 The song used was Take California by the Propellerheads, which became the hallmark of all subsequent advertisements. One of the problems, noted Apple ad agency creative director Ken Segall, was the use of what he termed a real person. Steve Jobs, he stated, avoided using people in his ads because it was difficult to find an actor who appealed to everyone. 2 Another problem was that, It was somewhat uncomfortable to watch, and on the web some started to refer to it as the i. Cloud commercial. Silhouette styleeditSusan Alinsangan, a ChiatDay art director, came up with the design of the i. Pod silhouette commercials2 in 2. ChiatDays director Lee Clow, and James Vincent, a former DJ and musician. 3 She worked on the print campaign with artist Casey Leveque of Santa Monicas Rocket Studio4The silhouette advertising campaign featured dark silhouetted characters against brightly colored backgrounds. They were usually dancing and, in television commercials, backed by up beat, energetic music. The silhouetted dancers held i. Pods while listening to them with Apples supplied earphones. The i. Pods and earphones appeared in white to stand out against the colored background and black silhouettes. 3 Apple changed the style of these commercials often depending on the songs theme or genre. It had a hook that was really was captivating and didnt try to impress us with the coolness of any particular person. Instead, it did what Apple does best it created an iconic image, which immediately came to communicate Apple and i. Pod. 2At first, however, Steve Jobs did not like the Silhouette campaign when it was presented to him. 2 He was not certain that the silhouettes would work since they didnt show the product in detail and they didnt explain what the i. Pods did. The ad designers fought to convince Steve and copywriter James Vincent suggested adding the tagline 1,0. Steve Jobs decided to go with it. He would later claim it was his idea to push for the more iconic ads. 5This change of strategy was a very successful one for the company. Previous ads for Apples computers usually featured a high quality photograph of the product on a white background with a short tag line. In those ads the focus was entirely on the product and its craftsmanship. With the creation of the Silhouette campaign, however, the focus shifted from convincing consumers to purchase the device to asking them to buy the emotion. 2 Everything about the ads was energetic the bright shades of tropical like colors of lime green, yellow, fuchsia, bright blue, and pink, to the energetic and danceable rock, pop, and hip hop music, and the simple tag lines. 3 The whiteness of the i. Pod and the earphones against the black of the silhouette and the bright backgrounds further helped launch the i. Pod into icon status. The white earbuds also became an icon signifying the i. Pod itself. The ubiquitous nature of the advertising campaign ensured everyone was exposed to ads. 2Evolution of the Silhouette StyleeditThe original television commercials and posters featured solid black silhouettes against a solid bright color, which usually changed every time the camera angle changed. Some of the television adverts also depict highlights on the silhouettes using darkened shades of the background color, and shadows on the floor. Since then, various commercials in the campaign have changed the format further By the time of the advent of the i. Tunes Store in 2. Variants of adverts with differing soundtracks were run for every i. Pod to enable many current artists of various successful genres to appeal to as wide a base of potential users. The next live action TV commercial i. Pod 3. G Wild Postings that returned to the format of the original 1. G advert made reference to the silhouette theme to emphasize its icon status. It involved a man walking past a set of silhouette posters, which came to life and danced when his i. Pod was playing, but froze when he paused it. The song used was Ride by The Vines. Artists songs to appear in i. Pod i. Tunes adverts include Nelly Furtado, U2, The Resource, Cut Chemist, Feist, Caesars, The Prototypes, Will Holland, Feature Cast, Gorillaz, Jet, N. E. R. D, Steriogram, Daft Punk, The Black Eyed Peas, Ozomatli, Wolfmother, The Fratellis, Nicodemus Quantic, The Ting Tings, Coldplay. Many Record Labels despite their past issues with the i. Tunes Store are keen to get their artists featured to benefit from the promotion of new material. In 2. 00. 4, Wired Magazine featured a new service where people could create their own i. Pod ads from their personal photos. TOM of the Cartoon Network block Toonami was said to have an i. Pod a few times. The TV commercial featuring Caesars song Jerk It Out for the first version of the i. Pod shuffle used a green background with black arrows moving in the background representing the shuffle icon. The silhouettes danced on top of the arrows as if they were a moving floor while listening to i. Pod shuffles hanging from white lanyards. Following the release of the fifth generation i. Pod, three TV commercials, one featuring Eminem, Sparks one featured Wynton Marsalis and Wolfmother, the first two made radical changes to the style, by exchanging the solid changing backgrounds for abstract composite backgrounds based around a main color orange and blue respectively. The camera shots alternate between the artists performing their songs Eminem sporting a white microphone, Marsalis drummer sporting white drumsticks and traditional silhouette dancers listening to i. Pods. The solid silhouette was also traded for a more varied silhouette, which shows certain facial features of a person. The third advert Lovetrain featured the dancers again acting out the song by Wolfmother. Apple CEO Steve Jobs suggested that this more complex composition would be the style of future commercials as well certainly the Lovetrain style ad was continued with Party featuring the Fratellis and Island. The Eminem advert was temporarily withdrawn when Eminem entered into a rights dispute. In addition shoe maker Lugz claimed the advert plagiarised an advert they had released a few years earlier which was not without reason. 6In early 2. Pod commercial Cubicle was released. It was thirty seconds, and it spotlighted album art. The album art was constructed into a city, and then dismantled and it flowed into an i. Pod nano and said 1,0. Generation i. Pod Nano. In August 2. 00. 6, another reimagining of the i. Pod commercial was introduced through an ad for Bob Dylans album available in the music store, Modern Times. In this new style, the only silhouette facet of it was that it seemed lighting was reduced on the figure of Bob Dylan and the female dancer, while the i. Pod was brightened. Color variation, as well as reflection on the face of the guitar, is evident. The ad is much more realistic and the people, as well as details, are much more visible. This ad was an almost complete departure from the traditional, and even the Eminem styled adverts of the past. In September 2. 00. Apple once again reimagined their vision of the silhouette ad campaign to go with the new i. Pod nano aluminum case. They made a departure from the contrasting background and characters. Both the characters and the background are thrown into deeper shadow than weve ever seen before, and, in order to showcase the new colors of the nano, the characters swing their nanos around while dancing, which leaves a luminescent light trail. In November 2. 00. Apple used their original style again in their Latino TV Ad to mark the launch of i. Tunes Latino at the store. Also in November 2.
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Steps with PicturesOne fine morning I was riding up the mountain and I guess I was pedaling too hard or something. Somehow and were not precisely sure of the precise sequence of events it seems that I managed to break the bike chain. The broken chain then got itself entangled in the rear derailleur. Since I was still pedaling, fairly hard, this caused the rear derailleur to be ripped from the frame. All of this happened within the space of about a second. The next second would be even more exciting. Since I was still pedaling, and the chain was still on the front chainring, the derailleur was then dragged through the narrow space between the rear wheel and the right side seatstay. Since this part of the frame is a crispy brittle carbon fiber tube, the derailleur managed to take a nice chunk of tube with it as it went sailing past. This is an interesting bit of damage. 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These filters sit on the outside edge of the. They are noticeable but can be hidden with landscaping or. The water is pushed from a submersible pump up. These filters are usually called bio filters, mechanical. These filters are great for. UVC. built right in or an option to add one. They usually filter the. There are. sometimes other media as well for the. Supra Media a natural rock. Pressurized filters like the. Fish. Mate Pressurized. Filters and. Tetra Pressurized Filters are becoming our most popular filters as they can be buried. They also have multiple foam pads and a bio media like the bio. And an optional UVC built in on some models. The best. thing about these filters is that they can lift water up to a. They do this because these are enclosed and. It is recommended that you refrain from lifting water more. Sls968 adapter, transfer 83506224 83506225 housing subassy., ext. 83506226 pipe, oil receiver 83506227 83506228 gear, speedometer drive 83506229 83506242. View and Download ETON VIPER 50 ST service manual online. VIPER 50 ST pdf manual download. There is another great feature on some of these. On the. Fish. Mate filters this is called. Powerclenz. and you would just turn the dial on the top of the filter to. On the Tetra Filters it is also a dial like the Fish. Mate. filters. The backwash feature explained more in detail allows you to. This will take the waste from the filter and discharge it. Upflow filters are used on the more professional installations. These filters are large boxes that have been engineered to filter. They use a filter pad usually made from. Here are just a few of. Upflow Filter Models. Savio Living Ponds and. Atlantic Water Gardens. These filters are also waterfall boxes. Meaning that when the water. There are a few models of upflow filters. You can use an Upflow Filter with a submersible or external. They are most commonly used in combination with a. Skimmer to cut. down on maintenance but the. Skimmer is not. required. Bead filters are the high end in filtration used mostly with Koi. Also, great for heavy fish loads. The most. popular Bead filters would be the. Aqua. Ultima II Filters. Bead filters are shaped like a barrel and are. Media beads allow the beneficial bacteria. These are plastic media with tons of. The. Aqua. Ultima II Filters are easily backwashed by the flip of a lever. Bead filters can usually be. Since the filters are sealed they can withstand. PSI Ultima. II Filters and can push the water up many feet of head lift. You would mostly use an External pump such as the. Little Giant Centrifugal Pumps with them although you can also use. Cal. Pump. Waterfall or the. Torpedo Pumps. In your figuring you will want to take off 1. This means that if you are choosing an. Aqua Ultima II 2. Cal. Pump PW3. 50. Little Giant. OPWG 4. Performance Pro. If you look at the gallons per hour discharge at 1. Dont UpdatedWe have told you not to stare at the Sun today. 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